Privacy Policy

Introduction

This Privacy Policy (hereinafter referred to as "this Policy" or "the Policy") sets out the basis on which 777ft ("777ft", "we", "us" or "our") processes personal data collected from or about users ("you", "your" or "User") of the website located at https://777ft.cam and any associated subdomains or digital services (collectively, the "Platform").

777ft is an English-language online gaming information and entertainment platform designed for users in Pakistan. We are committed to handling your personal data responsibly, transparently and in accordance with internationally recognised data-protection principles.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, each of which is incorporated by reference into the overall legal framework governing your use of the Platform.

By registering an Account, accessing the Platform or submitting any information to us, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you must cease using the Platform immediately.

Definitions

In this Policy, the following terms shall have the meanings set out below:

Data Controller

777ft acts as the Data Controller in respect of the Personal Data processed through the Platform. This means that 777ft determines the purposes for which your Personal Data is collected and the means by which it is processed.

Where 777ft engages third-party service providers — such as payment processors, analytics platforms or cloud hosting providers — to process Personal Data on its behalf, those providers act as Data Processors under written agreements that bind them to process Personal Data only on 777ft's documented instructions and in accordance with applicable data-protection standards.

For all data-privacy enquiries, requests to exercise your rights, or concerns about this Policy, please contact us using the details set out in Section 15 of this Policy.

Personal Data We Collect

777ft collects Personal Data in the following categories, depending on how you interact with the Platform:

4.1 Registration and Account Data

• Full name as provided during registration;
• Email address used to create your Account;
• Username and encrypted password credentials;
• Date of birth (for age verification purposes);
• Country and city of residence (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar).

4.2 Identity Verification (KYC) Data

• Government-issued photo identification (e.g., National Identity Card, passport);
• Proof of address documentation;
• Proof of payment method, which may include partial payment account details.

4.3 Transaction and Financial Data

• Deposit and withdrawal history;
• Payment method identifiers (e.g., partial Easypaisa or JazzCash account numbers, bank reference data for HBL, UBL, Meezan Bank or Bank Alfalah transfers) — payment provider names are referenced for context only and do not imply those providers endorse gambling;
• Currency and transaction amounts in PKR or the Operator's base currency;
• Bonus claim and wagering activity records.

4.4 Technical and Usage Data

• IP address and approximate geolocation;
• Device type, operating system and browser version;
• Pages visited, session duration and navigation paths;
• Referring URL and search terms used to locate the Platform;
• Error logs and crash reports relevant to platform performance.

4.5 Communications Data

• Support chat transcripts and email correspondence;
• Feedback submissions, survey responses and complaint records;
• Records of marketing preference settings and opt-out requests.

Purposes of Processing & Legal Basis

777ft processes your Personal Data for the following purposes, each resting on a defined legal basis:

Data Sharing & Disclosure

777ft does not sell your Personal Data. We may share Personal Data with third parties only in the following circumstances:

1. Service Providers and Data Processors: We engage third-party providers for services including cloud hosting, analytics, fraud detection, payment processing and customer communication platforms. These providers act as Data Processors and are contractually bound to process Personal Data only on 777ft's instructions and in compliance with applicable data-protection standards.
2. Linked Gaming Operators: Where you access a third-party Operator's platform through 777ft, limited Account identifiers may be shared with that Operator to facilitate your access and to ensure responsible gambling records are maintained consistently. Such sharing is conducted under data-processing agreements with each Operator.
3. Legal and Regulatory Authorities: 777ft may disclose Personal Data to law enforcement agencies, regulatory bodies or other competent authorities where required or permitted by law — for example, in response to a court order, subpoena, or in the context of an anti-money laundering investigation.
4. Business Transfers: In the event of a merger, acquisition, restructuring or sale of all or a portion of 777ft's business, Personal Data held by 777ft may be transferred to the acquiring entity as part of that transaction, subject to commitments regarding the continued protection of your data.
5. With Your Consent: We may share Personal Data with additional third parties where you have provided specific, informed consent to such sharing.

In all cases of data sharing, 777ft applies the principle of data minimisation — sharing only the information that is strictly necessary for the stated purpose.

International Data Transfers

777ft operates a Platform primarily serving users in Pakistan. However, certain service providers — including cloud infrastructure providers and analytics platforms — may process Personal Data in data centres located outside Pakistan.

Where Personal Data is transferred to a jurisdiction that does not provide an equivalent level of data protection to that applicable in Pakistan, 777ft will take appropriate safeguards to ensure that the transfer is conducted lawfully and that your Personal Data receives adequate protection. Such safeguards may include:

• Contractual data-protection clauses binding the receiving entity;
• Engagement exclusively with service providers that maintain internationally recognised security certifications (such as ISO 27001);
• Data minimisation — ensuring that only the minimum necessary data is transferred cross-border.

If you wish to obtain information about the specific safeguards in place for any particular international transfer, please contact us at the details provided in Section 15.

Data Retention

777ft retains Personal Data for the minimum period necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. The following indicative retention periods apply:

• Account and Registration Data: Retained for the duration of the Account's active status, plus a minimum of five (5) years following Account closure to satisfy potential audit, legal claim and anti-money laundering record-keeping requirements;
• KYC and Identity Documents: Retained for a minimum of five (5) years from the date of verification, or longer where required by applicable anti-money laundering legislation;
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction;
• Support Communications: Retained for three (3) years from the date of the last communication in the relevant thread;
• Technical and Usage Data: Typically retained in identifiable form for up to twenty-four (24) months, after which it is anonymised or deleted;
• Marketing Preferences: Retained until you withdraw consent, and then for a further period sufficient to demonstrate compliance with your opt-out request.

Upon expiry of the applicable retention period, Personal Data is securely and irreversibly deleted or anonymised so that it can no longer be linked to an identifiable individual.

Cookies & Tracking Technologies

777ft uses Cookies and similar tracking technologies to operate the Platform, analyse usage patterns and improve the user experience. The following categories of Cookies are used:

Essential Cookies Required

These Cookies are strictly necessary for the Platform to function. They enable core features such as Account authentication, session management and security controls. The Platform cannot operate without them and no consent is required for their placement.

Analytics Cookies Optional

These Cookies collect aggregated, anonymised information about how Users navigate the Platform — including pages visited, session duration and referring sources. This data is used solely to improve Platform content and performance. Analytics Cookies are placed only with your consent.

Functional Cookies Optional

These Cookies remember your preferences — such as display language, preferred currency display (PKR) and notification settings — so that you do not need to re-enter them on each visit. They are placed with your consent and may be disabled without affecting core Platform functionality.

You may manage your Cookie preferences at any time through your browser settings or through the Cookie preference centre available on the Platform. Please note that disabling certain Cookies may impair the functionality of some Platform features.

We do not use Cookies to collect sensitive Personal Data, to track Users across unrelated third-party websites for advertising purposes, or to build individual behavioural profiles for sale to third parties.

Minors & Age Restriction

The Platform is strictly intended for adults. Access to, and use of, the Platform is permitted only for individuals aged 18 years or older, or the higher minimum age required by the relevant Operator's licensing jurisdiction where that minimum exceeds 18 years.

777ft does not knowingly collect Personal Data from individuals under the applicable minimum age. If we become aware that Personal Data has been submitted by a person below the minimum age, we will take immediate steps to delete that data and close the associated Account.

If you are a parent or guardian and believe that a minor in your care has submitted Personal Data to the Platform, please contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.

Please note that meeting the minimum age requirement does not, by itself, make gambling lawful in Pakistan. Applicable local laws may impose further restrictions. Users are solely responsible for assessing the legality of their gambling activity in their own jurisdiction.

Data Security

777ft implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• TLS/SSL Encryption: All data transmitted between your device and our servers is encrypted using industry-standard Transport Layer Security protocols;
• Data Encryption at Rest: Sensitive Personal Data, including identity documents and financial records, is stored in encrypted form on access-controlled infrastructure;
• Access Controls: Internal access to Personal Data is restricted on a strict need-to-know basis. Staff with access to Personal Data undergo mandatory data-protection training;
• Two-Factor Authentication: Available for User Accounts to provide an additional layer of protection beyond username and password;
• Penetration Testing and Security Audits: The Platform undergoes periodic security assessments to identify and remediate vulnerabilities;
• Incident Response: 777ft maintains a documented data breach response procedure. In the event of a breach that is likely to result in high risk to affected individuals, we will notify affected Users and, where required, relevant authorities, within the timeframes prescribed by applicable law.

Whilst 777ft takes data security seriously and invests significantly in protective measures, no internet-based platform can guarantee absolute security. Users are encouraged to choose strong, unique passwords, enable two-factor authentication and report any suspected unauthorised access promptly.

Your Data Rights

Subject to applicable law and certain limited exceptions, you hold the following rights in respect of your Personal Data processed by 777ft. These rights are genuine and actionable — not merely aspirational statements.

To exercise any of the above rights, please submit a written request to [email protected] with the subject line "Data Rights Request". We will respond within thirty (30) days of receiving a verifiable request, or within any shorter period required by applicable law. We may ask you to verify your identity before processing your request.

Complaints

If you have a concern about how 777ft has handled your Personal Data and you have not received a satisfactory response through our standard support channels, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.

We encourage you to contact us first at [email protected] so that we have the opportunity to address your concern directly. In the majority of cases, data-privacy concerns can be resolved efficiently through direct dialogue with our team.

For Pakistani users, regulatory oversight of data protection is an area of developing legislation. We recommend staying informed about the relevant authorities and their published guidance on exercising data-privacy rights in Pakistan.

Amendments to This Policy

777ft reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page. Where changes significantly affect your rights or how we process your Personal Data, we will provide additional notice through the Platform or by email to your registered address.

Your continued use of the Platform following the publication of any amended Policy constitutes your acceptance of the revised terms. We recommend that you review this page periodically to stay informed of any updates. Previous versions of this Policy are available upon written request.

Contact Us

For all data-privacy enquiries, rights requests, or concerns relating to this Privacy Policy, please contact our Data Protection team through the following channel:

When submitting a data rights request by email, please include your full name, registered email address and a clear description of the right you wish to exercise or the concern you wish to raise. We may ask for additional information to verify your identity before processing the request.